2. The content should be written informally, as if you’re speaking to a friend who’s across the table from you. It shouldn’t be worded in academic or clinical language.
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3. The content should have a Flesch–Kincaid readability scale level of sixth to eighth grade. You can find a free readability score checker at www.addedbytes.com/tools/readability-score/.
4. Keep in mind that the overall goal is to build a community of loyal readers. Building a strong community of readers helps your business increase its customer lifetime value (LTV), resulting in increased consumer loyalty, product sales, and referral business (word-of-mouth marketing).
5. Use the real estate in your free newsletter to cross-promote your products or your affiliate partners’ products via text or banner ads. You can also include advertorial blurbs that tie into the actual article but link to related products via editorial notes. However, the editorial messages should outweigh the marketing messages. Keep your content- to-advertisement ratio to no more than 80:20 or 75:25. Each issue has the potential to bring in revenues, but you still are providing valuable content at no cost.
6. Offer a free bonus report or whitepaper to prospects as an incentive to sign up for the free subscription.
7. Tout your privacy and antispam policy on your website and in your newsletter, to help readers and prospects feel more secure about giving you their email address.
8. Remind readers at the top of your newsletter that they opted in to receive this information. For example: “You are getting this email because you subscribed to it on wwww.precisionmarketingmedia.com.html or www.musclemarketing.blogspot.com/, or because you are one of Wendy’s clients, prospects, seminar/event attendees, or product buyers. You may unsubscribe below via SafeUnsubscribe if you no longer wish to receive our emails.”
9. Have the options Forward to Friend, White List Us, and Cancel clearly available in your newsletter.
10. Include a “Syndicate Our Content” blurb at the bottom of each issue and on your website’s newsletter archives page, to encourage web syndication and viral marketing. For example: “Like what you’ve read? Republish it for free and share the knowledge! Attention readers, publishers, editors, bloggers, marketers, and webmasters: You may republish or syndicate my articles without charge. The only thing I ask is that you keep the newsletter article or blog post exactly as it was written and formatted, with no changes. You also must include full publication attribution and back-links as indicated: “This information has been provided by www.musclemarketing.blogspot.com/ and Precision Marketing eNewsletter published by Wendy Montes de Oca, MBA. For more information or to sign up for a free subscription, visit www.precisionmarketingmedia.com/newslettersignup.html.”
